MANUAL DE IDENTIDAD CORPORATIVA DEL PARTIDO NAZI Most designers know that getting a design to produce the desired effect on the viewer's responsibility for both design quality itself and the interest to be put into the implementation and dissemination. To this end there are the so-called graphical application manuals or style guides.
these compilations are the way they design, often a logo, rendered, printed, displayed and presented in the final. They define the size, proportions, colors and different design applications and are very useful.
This company will make sure your logo and graphic identity to be represented in any location based on pre-set basic standards, without the arbitrariness that would prejudice the image. However
style books have not always served for the expansion of a company or institution, but there is a precedent set with a sinister purposes, but with fascinating results. To achieve the objectives of the National Socialist Party, needed to have the support of a majority to grant him the power at the polls, and to get such support served as a powerful dialectic and rhetoric of a no less powerful graphic image as a visual trappings that made history.
his party's symbol was the swastika, an ancient Eastern symbol could have opposite meanings depending on which direction to turn their blades but soon lost its original significance for only a graphic element of great power, simple, straight lines created using only black on a white circle on a red background framed. A powerful image for its simplicity and its brilliant color choice is up to the most current best logos.
The swastika has the same graphics that the swoosh, Apple's apple, black circle of the American Broadcasting Company or the WWF panda among many others. Not only has the same force, but is equally modern despite its age.
The Nazis knew very well how great was the need to create a single image, a symbol that identified them anywhere, to make recognizable to his party and what it did worldwide, and for this thought Rober Law, head of the German labor front but which is not remembered more than his fondness for alcohol and the consequences of this on your person.
Officially, Law is the operator of Organisationsbuch der NSDAP, the book style of the whole Nazi image.
This is a volume of over six hundred pages bound in cloth and written with typography Gothic property of Germany at that time, which is reflected each visual applications Nazi aesthetics.
Nothing escapes this book, everything was mirrored, each plate, each consistent with their emblems, medals and ribbons, each flag, each distance between the huts of a camp. Weapons, different hierarchies in the military, maps, musical instruments, military logos dependent organisms such as SS or Luftwaffe , the laces of the dress uniforms, everything was studied and organized in this book ahead of its time.
someone like is said Law was not able to create its own such a work and is behind the figure of Joseph Goebbels , real architect of the Nazi aesthetic powerful and responsible for public events that fascinated to the masses.
The Organisationsbuch was ahead of his time in the thoroughness and detail with which each element has been described in the forward-looking vision of who was the author Verdera foresee every visual detail of the planned expansion of the military Nazi. Determined precisely how would apply the National Socialist image without leaving out a single aspect of this application and the result became a model for future designers, the result of a validity period but with today.
The result was fascinating resulting in one of the best examples of the importance of design in all forms of comunciación, whatever that was his message.
The NSDAP Organisationsbuch pdf can be downloaded HERE .
